PALAZZO GRAN TORINO
Turin, like many European cities, has undergone deeply changes over time that have altered its image.
One of the most important requalifications has interested Via Roma, the main street of the historic center.
Built in the seventeenth century, with the name of Contrada Nuova, it was the main axis that led from Piazza Castello, the center of ducal power, to Porta Nuova.
The street has always shown a strong commercial vocation by hosting many stores, jewelers,
restaurants and cinemas.
The great redevelopment took place between 1931 and 1938, years in which the buildings of the segment between Piazza Castello and Piazza Carlo Felice were demolished and rebuilt.
Marcello Piacentini, the favorite architect of the fascist regime and Italian exponent of rationalism, was appointed to lead the redevelopment project. He changed the area by abandoning the baroque references, presenting a uniform architecture and introducing majestic arcades.
Via Roma thus took on a modern aspect suited to the needs of the 20th century.
The arcades consecrated the commercial and tourist vocation of the street and its width gave vent to the traffic of what was becoming the Italian capital of the automobile.
Asset Management Company
Apartments, offices and stores.
Via Roma, 333
Sales Office . Immogroup
Via Roma, 101 . +39 011 557 02
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